How “Connected” Is Your Business?

A Good CPA Knows Other Businesses Who Can Help Yours

Your accountant can help you with much more than your business’s annual or periodic tax filings, of course.

Great accounting firms often get calls from entrepreneurs who haven’t even opened their business yet – for help in establishing the business entity, setting up the start-up paperwork, and creating the right chart of accounts to help the business flourish from Day One.

Many accounting firms offer periodic bookkeeping services, or can help you catch up (and clean up) when you’ve fallen behind on the routine chores (receivables, payables, reporting, and the like),

Some accountants can help with payroll, pro forma planning for your firm’s future, and other services that support your business far beyond keeping things right with The Tax Man. Some even have the financial chops to serve as your “contract CFO,” helping guide your business’s investments and strategy.

The great thing about a superior accountant, though, is that they’ll often have a strong network of other financial and marketing professionals who can help you grow your business with expert services in which the accounting firm doesn’t specialize.

Ask Your Accountant For Referrals To Grow Your Top-Line Revenue…

How is your online presence… is it bringing in a steady stream of new business?  Is your company’s website designed to help you find and keep customers – or, at least, to make it easy for customers to find and do business with you?

Your accountant may know the best professional website developers in town – and may be able to give you a strong referral.

Are your website and marketing materials well-written, and persuasive?  Do they have an appealing graphic design and consistent visual branding?  Are the images your prospective customers seeing professionally photographed, so that your business looks like a serious, expert enterprise?

Ask your accountant for referrals to copywriters, designers, and photographers.  They likely know the best pros in town!  Engaging these experts will be one of the strongest marketing investments you’ll ever make.

And your CPA undoubtedly knows a smart financial planner or two, as well… and a good advisor for your firm’s finances is always a great find.

Your CPA’s Network Can Help You Keep More For Your Bottom Line, Too

Obviously, your accountant will be your chief advisor in keeping your tax bill as low as possible… leaving more of that hard-earned revenue for your business’s bottom-line, and available to help fuel your firm’s growth.

But there are many other experts in your CPA’s network who can help stop or slow some of the other “leaks” of cash from your business.

Do you have a great, trustworthy business attorney?  Your accountant likely does… and that’s another great referral for your business.  Your company might have liabilities you haven’t thought about… but the time to think about them is before you’re hit with a lawsuit.

And, speaking of liability, does your firm have all the right insurance for a business of its type?  It’s a good bet that your CPA knows an expert business insurance advisor you’ll be able to trust to keep your company covered.

From business bankers to business coaches, your CPA likely knows the key experts who can help you protect and grow your company – and your profits.

Your CPA has a great business “team” at their disposal… and those experts can be on your business’s team, too.  Next time you’re meeting with your accountant (which, during this time of year, may be soon), don’t forget to ask who they can recommend to help with whatever challenges or opportunities might lie on your firm’s horizon.  It’s great to be in business for yourself… but you don’t have to be in business by yourself.